Vol. 4 No. 3 (2025): Journal of Management Science Research Review

Articles

• IMPACT OF SENSORY MARKETING AND BRAND EXPERIENCE ON PERCEIVED BRAND PRESTIGE AND ITS IMPACT ON BRAND LOYALTY IN LUXURY RETAIL: THE ROLE OF CONSUMER PERSONALITY TRAITS

  Asma Mushtaq*, Nibras Hussain, Muhammad Qasif, Aqeel Latif

  186-223

  • pdf

• FROM CANE TO CHAIN: THE ROLE OF DIGITALIZATION AND RISK MANAGEMENT IN SUGAR SUPPLY EFFICIENCY

  Fida Ur Rehman, Dr. Muhammad Imran, 3.Dr. Muhammad Taous

  165-185

  • pdf

• DIGITAL PERSUASION: MEDIATING EFFECT OF CONTENT QUALITY IN INFLUENCER MARKETING

  Ammar Bin Abid, Ihtisham Khan, Rabiatha Gulzar, sayyam Alam

  112-143

  • Pdf

• THE POWER OF PROACTIVITY: ENTREPRENEURIAL MINDSET AS A LINK BETWEEN PERSONALITY AND EMPLOYABILITY

  Talha Abdul Hanan*, Aamar Ilyas, Hafiz Ahmad Ashraf

  75-111

  • PDF

• BEYOND PAYCHECKS: THE ROLE OF MORALE AND EMPOWERMENT IN EMPLOYEE SATISFACTION

  Faisal Shah, Dr Muneer Ahmed Shah, Dr Ali Raza Lashari, Ashfaque Ali, Azhar Hussain Soofi

  144-164

  • PDF

• AN INTELLIGENT MACHINE LEARNING BASED INFLATION FORECASTING

  Laleena Babar, Ghulam Mujtaba*, Muhammad Yasir

  1-26

  • pdf

• EXAMINING THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON SUSTAINABLE FINANCIAL PERFORMANCE: THE MODERATING ROLE OF FINTECH ADOPTION IN PUBLIC LISTED OIL AND GAS COMPANIES IN PAKISTAN

  Mohsin Raza, Dr. Hamid Mahmood*

  27-74

  • pdf