FROM CULTURE TO CITIZENSHIP: HOW GREEN JOB CRAFTING SHAPES THE IMPACT OF GREEN ORGANIZATIONAL CULTURE ON ENVIRONMENTAL BEHAVIOR

Abstract

Regardless of the formal job practices used to convert business strategy into employee actions, green behavior plays a crucial role in influencing employee green behavior has received enough attention. This study aims to investigate the relationship between green workplace culture and workers' organizational citizenship behavior for the environment. Further the moderating role of green job crafting in a link between green organizational culture and organizational citizenship behavior for the environment has also been explored. Hotel staff in Pakistan’s northern regions was chosen at random to participate in this study. Results revealed the direct relationship between green organizational culture and organizational environmental citizenship behavior. Additionally, the moderating role of green job crafting was also confirmed. The findings of the study contribute hospitality organizations a starting point for their emphasis on environmental citizenship behavior and green organizational culture. To further encourage employees' favorable response to ecologically specialized green workplace cultures and organizations, practitioners must also help them align their values with those of the company.