Vol. 4 No. 1 (2025): Journal of Management Science Research Review

Articles

• EFFECTS OF ANTHROPOMORPHISM IN CHATBOTS ON CUSTOMER ENGAGEMENT

  Syeda Dure Afshan Ali, Rehan Muzamil Butt, Saima Sardar Khan

  28-63

  • pdf

• IMPACT OF AI-POWERED CHATBOTS ON CUSTOMER RETENTION: MODERATING ROLE OF SERVICE QUALITY PERCEPTION

  Samina Gul, Behram Zulfiqar, Farah Khan, Nasira Jabeen, Ghulam Fareed

  100-117

  • Pdf

• DO ESG PREFERENCES SHAPE CRYPTO ADOPTION? A GMM ANALYSIS OF CHINESE INVESTORS

  Sadia Tanveer, Waqar Ahmad, Asif Ayaz, Safia Batool

  64-85

  • pdf

• THE NEXUS BETWEEN GREEN FINANCE AND GEOPOLITICS: HOW THE US, EUROPE, AND CHINA COMPETE FOR GLOBAL SUSTAINABILITY LEADERSHIP

  Waqar Dilshad*, Muhammad kashif Saif, Sidra Raza, Rana Muhammad Sarfraz Khan

  1-27

  • Pdf

• THE IMPACT OF FINANCIAL LITERACY ON INVESTMENT DECISIONS AMONG RETAIL INVESTORS: A STUDY OF ISLAMABAD, PAKISTAN

  Dr. Abdul Waheed Khan, Muhammad Tariq

  118-126

  • Pdf

• BETWEEN TRADITION AND TRANSFORMATION: THE INTELLECTUAL LEGACY OF ISLAMIC EDUCATION IN SHAPING WOMEN’S ROLES 

  Abdul Qayyum Gondal, Prof. Dr. Zulkarnan Hatta

  86-99

  • PDF