DIGITAL HR PRACTICES AND HRM EFFECTIVENESS: THE MEDIATING ROLE OF HR SERVICE QUALITY

Abstract

This paper looks at how digital HR practices namely E-HRM Adoption, HR Automation, and HRA impact on the HRM Effectiveness (HRME) and mediated by the quality of HR Services (HRSQ). Based on a quantitative survey design and involving 300 Pakistani respondents, the analysis of data was conducted with the help of the Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings affirm that all the three digital HR dimensions are especially important predictors of HRSQ and HRME. Besides, HRSQ has a complete mediation between each of the digital HR practices and HRME. These results highlight the strategic role of service quality as a key transmission channel via which digital HR technologies can improve the HRM performance of the organization. It includes theoretical and managerial implications in the context of Pakistani organization.

Keywords: Digital HR Practices, E-HRM, HRM Effectiveness, HR Service Quality, Mediation, PLS-SEM.