“The Role of Leadership Support in Mediating AI Adoption and Employee Engagement in Khyber Pakhtunkhwa’s Pharmaceutical Industry”

Abstract

The study is based on the effect of the adoption of Artificial Intelligence (AI) on employee engagement in the pharmaceutical sector of Khyber Pakhtunkhwa, Pakistan, and the moderating influence of leadership support. The purpose of the study is to know the role of leadership in employee engagement in the process of AI integration, particularly in a new market. The quantitative method was employed where data was collected by surveys of 200 workers in the pharmaceutical industry. The results indicate that AI implementation has a beneficial impact on the level of engagement among employees, and this effect is enhanced by leadership support. Active engagement by leadership in the AI adoption by providing clarity and training can minimize the resistance and improve job satisfaction. The research comes to the conclusion that the successful implementation of AI requires pharmaceutical companies in Khyber Pakhtunkhwa to focus on leadership support, training of employees, and clear organizational culture.