“The Positive Impact of AI Adoption on Employee Engagement in the Pharmaceutical Sector of Khyber Pakhtunkhwa”

Abstract

This study examines the effects of the adoption of Artificial Intelligence (AI) on human engagement in the pharmaceutical industry of Khyber Pakhtunkhwa. The paper discusses the improvement in employee motivation, job satisfaction, and general involvement with the adoption of AI and the mediators between these factors and AI system adoption are leadership support, organizational culture, and trust in AI systems. The research methodology adopted was the quantitative, which involved the use of the survey that was distributed to 200 employees who were employed in pharmaceutical firms that were integrated with AI. The findings indicate the presence of a strong positive correlation between AI adoption and employee engagement and the leadership support, along with the organizational culture as the elements that contribute positively to increased engagement. The research is able to conclude that the adoption of AI can positively affect employee engagement in case of leadership support, communication, and appropriate training programs. The results are useful to pharmaceutical companies that aim to improve the engagement of the workforce by means of strategic use of AI.