DEVELOPMENT OF MECHANISM FOR TOURISM INFLUX IN MALAKAND DIVISION

Abstract

Decisions based on data are always effective and successful. The study intends to explore sources through which tourism influx data can be collected for onward usage for tourism planning and management and to develop a mechanism through which data about tourism influx can be extracted. Qualitative methods in the shape of in-depth interviews were used for data collection and thematic analysis was done. Data was collected from the sample of tourism industry professionals, faculty members of the tourism departments and other tourism related stakeholders. Various sources for data collection were identified and after a thorough analysis, mechanism was developed through which data of tourists’ arrival can be collected with accuracy. The study recommends that the use of the proposed mechanism will provide the exact number of tourists visiting the Malakand Division. Limitations of the study and future calls are part of the study.