Influence of Digital Marketing on the Consume Behavior

Abstract

The digital marketing play a vital role in shaping the consumer behaviour. The use of digital marketing became the popular tool for effective marketing technique.  Technology has created new opportunities for consumer Business interactions across various digital platforms such as social media networks and mobiles applications.It not also increase the sales but it helps to maintained the long term customer relationship. Through digital marketing the loyalty of consumer towards specific brand increase. The digital marketing is also effective way of communication with consumers. The digital marketing influence the consumer  behaviour towards the specific product. The digital marketing helps the consumers to take the right decision on right time that not only save their times but it may be cost effective for the consumer. Before the use of digital marketing it is difficult to advertise the product to their target customers. The billboards, Brochure , TV channels, News paper, Seminars, Radios ads are the most commonly used medium for the digital marketing. Through use of electronic media for digital marketing plays its vital role to create the positive impact on consumer behavior. Now a days every needs has a solutions on yours tips because the use of social media. The social media particularly You Tube and Tik Tok is a power full tools in digital marketing that is quick and cost effective. Print Media has its own impact on consumer behaviour other then You Tube and Tik Tok.  The purpose of my research to to elaborate the impact of digital marketing on consumer behaviour. This Article may explore the relationship between the digital marketing and consumer Behaviour. The purpose of this research  is to examines how digital marketing activities and social media influence affect the consumer behaviour. The aim of this study is also to contribute to the literature on consumer behaviour and impact of  digital marketing on Consumer behaviour.