Challenges of Women Entrepreneurs in Peshawar, Pakistan

Abstract

This study explores the lived experiences of women entrepreneurs in Peshawar, focusing on the challenges they face and the factors that contribute to their success. Using a qualitative research approach and Interpretative Phenomenological Analysis (IPA), data were collected through in-depth interviews with women entrepreneurs from diverse backgrounds. The findings reveal that women entrepreneurs encounter multiple interconnected challenges, including financial constraints, socio-cultural barriers, institutional difficulties, market limitations, and personal pressures. Limited access to finance, family restrictions, societal expectations, lack of institutional support, and restricted market exposure significantly affect their ability to start and grow businesses. The study also identifies key success factors such as family support, access to financial resources, training, digital connectivity, and personal qualities like creativity, leadership, and hard work. These factors play an important role in helping women overcome challenges and sustain their businesses. Overall, the study highlights the need for a supportive environment that includes easier access to finance, simplified institutional processes, improved training opportunities, and positive societal attitudes. The findings contribute to a deeper understanding of women’s entrepreneurship in Peshawar and provide practical recommendations for policymakers and stakeholders to promote women’s economic participation.