Skill-Based and Market-Oriented Curriculum in Higher Education: An Empirical Study of Pakistani Universities

Authors

  • Dr. Sadia Aslam Department of Education, PMAS-Arid Agriculture University Rawalpindi, Pakistan
  • Dr. Um E Rubab Assistant Professor, Department of Education, Alhamd Islamic University AIU Islamabad, Pakistan
  • Gul e Zehra M.Phil Scholar, Department of Education, Alhamd Islamic University AIU Islamabad, Pakistan

Abstract

Skill-based and market-oriented higher education curriculum might support social and economic growth in Pakistan. Curriculum design continues to be essential to national development since education is essential for promoting social harmony, cultural awareness, economic production, and personal development. The aim of this study is to examine the role of a skill-based and market-oriented higher education curriculum in promoting social and economic development in Pakistan by analyzing students’ perceptions regarding curriculum dimensions, social outcomes, and sector-wise differences between public and private universities. The study focuses on important curriculum elements such as technical skill development, religious and life skills, agricultural education, physical education, social transformation, and health awareness. Data were gathered from 600 students enrolled in public and private colleges using a quantitative study design. Students' opinions on how the curriculum contributes to social and economic growth in public and private schools did not significantly differ, according to statistical research. The results show that in order to satisfy the demands of the labor market and society today, curricular reforms that prioritize experiential learning, practical competences, and the integration of skill-based and market-aligned topics are necessary. According to the study's findings, Pakistan needs a contemporary, adaptable, and competency-focused higher education curriculum to increase graduate employability, promote sustainable social development, and produce law-abiding, productive citizens. It suggests boosting funding for higher education, updating the curriculum frequently, adding technical and practical courses, and using cutting-edge teaching methods that meet international standards.

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Published

2026-03-13

How to Cite

Dr. Sadia Aslam, Dr. Um E Rubab, & Gul e Zehra. (2026). Skill-Based and Market-Oriented Curriculum in Higher Education: An Empirical Study of Pakistani Universities. Journal of Management Science Research Review, 5(1), 1991–2004. Retrieved from https://jmsrr.com/index.php/Journal/article/view/449