Sustainable Business Management: Balancing Profit and Purpose

Sustainable Business Management: Balancing Profit and Purpose


  • Dr. Farhan Ahmad Khan Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Karachi


Sustainable business management, Profit, Purpose, Corporate social responsibility, Stakeholder engagement, Green innovation, Ethical leadership, Sustainability challenges, Sustainability strategies


Sustainable business management is an increasingly vital concept in today's global landscape, where organizations are pressured to balance profit-seeking objectives with environmental and social responsibilities. This article explores the intricate dynamics of sustainable business management, focusing on the delicate equilibrium between profit and purpose. By synthesizing theoretical frameworks, empirical evidence, and case studies, this paper elucidates strategies and practices that enable businesses to integrate sustainability into their core operations while maintaining financial viability. It examines the role of corporate social responsibility, stakeholder engagement, green innovation, and ethical leadership in fostering sustainable business practices. Additionally, it delves into the challenges and opportunities inherent in sustainable business management, emphasizing the importance of long-term thinking and systemic approaches. Ultimately, this article aims to provide insights and guidelines for businesses striving to navigate the complex terrain of sustainability, thereby contributing to a more resilient and equitable global economy.




How to Cite

Dr. Farhan Ahmad Khan. (2024). Sustainable Business Management: Balancing Profit and Purpose. Journal of Management Science Research Review, 2(1), 24–32. Retrieved from