Linking Green Transformational Leadership to Environmental Performance: A Mediation–Moderation Study of Pakistan’s Banking Industry
Keywords:
Green practices, Sustainability, NRBV, Green HRM, Green CSR, Environmental Beliefs, Environmental Performance, Green Transformational Leadership, and Banks.Abstract
The influence of GTL on environmental performance is inspected in this research of the banking sector, drawing on data from Bank Alfalah and Bank Al Habib. This research examines the role of (i) green corporate social responsibility (CSR), and (ii) green human resource management (HRM) activities, such as green capability, incentives, and opportunities, as mediators, as well as the influence of environmental attitudes as moderators. A quantitative, deductive methodology was considered, and data endorsement was done through online and also by physical surveys from 234 senior and executive-level individuals in Lahore and Islamabad. Smart-PLS was employed to analyze the data. It was declared in the results that GTL significantly enhances EP, with green CSR and green HRM practices acting as advantageous mediators. Furthermore, environmental views strengthen the relationship between GTL and EP. These findings underscore the significance of leadership and human resource management (HRM) approaches in attaining sustained organizational performance. They provide banking industry management with pragmatic strategies to integrate environmental sustainability into their operations.
