Dr. Zaighum Abbas, Dr. Muhammad Mahmood Shah Khan, Dr.Wasif Anis. INFLUENCER MARKETING IN THE PLATFORM ECONOMY: EFFECTS ON CONSUMER TRUST AND PURCHASE DECISIONS . JMSRR [Internet]. 2026 Mar. 29 [cited 2026 Oct. 31];5(1):187-201. Available from: https://jmsrr.com/index.php/Journal/article/view/776