Asfandyar Khan, Awais Khan, Muhammad Jehangir, Majid Khan. Explainable Machine Learning for Predicting Online Purchase Intention: A Decision-Support Framework for Digital Marketing. JMSRR [Internet]. 2025 Jul. 25 [cited 2026 Sep. 29];4(3):1458-70. Available from: https://jmsrr.com/index.php/Journal/article/view/773