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AR. M. Nasir Chaudhry, Dr. Hina Saleem*, Abdul Haye Lucman, Kaneez Zainab. FROM ATMOSPHERE TO ACTION: HOW RETAIL DESIGN SHAPES CONSUMER BEHAVIOUR AND PURCHASE DECISIONS. JMSRR [Internet]. 2026 Mar. 29 [cited 2026 Jun. 22];5(1):2811-28. Available from: https://jmsrr.com/index.php/Journal/article/view/660