Asma Mushtaq*, Nibras Hussain, Muhammad Qasif, Aqeel Latif. IMPACT OF SENSORY MARKETING AND BRAND EXPERIENCE ON PERCEIVED BRAND PRESTIGE AND ITS IMPACT ON BRAND LOYALTY IN LUXURY RETAIL: THE ROLE OF CONSUMER PERSONALITY TRAITS. JMSRR [Internet]. 2025 Jul. 26 [cited 2025 Jul. 27];4(3):186-223. Available from: https://jmsrr.com/index.php/Journal/article/view/65