Muhammad Saleh Shah, Shafiq-Ur-Rehman Massan, Nasir Ghani, Ameer Hamza Khan, Waqar Akhtar. Trust, Empathy, and Cultural Relevance in AI Chatbots: Insights from Pakistani E- Commerce Consumers. JMSRR [Internet]. 2026 Feb. 19 [cited 2026 Feb. 20];5(1):1139-54. Available from: https://jmsrr.com/index.php/Journal/article/view/397