Saman Ismail, Tahira Tariq, Shamaila Burney. From Green Choices to Green Voices: Exploring the Drivers of Sustainable Brand Evangelism in Pakistan. JMSRR [Internet]. 2025 Dec. 30 [cited 2026 Feb. 1];4(4):1832-56. Available from: https://jmsrr.com/index.php/Journal/article/view/299