Tariq Mehmood Dar, Shakeel Adnan*, Dr. Amer Rajput, Abdul Rehman Saeed. THE RISE OF VIRTUAL INFLUENCERS: ASSESSING CONSUMER TRUST AND BRAND ENGAGEMENT IN THE AGE OF AI MARKETING. JMSRR [Internet]. 2025 Dec. 26 [cited 2026 Feb. 1];4(4):1744-62. Available from: https://jmsrr.com/index.php/Journal/article/view/295