1.
Abdul Razzaq, Maryam Khalid Khan, Kiran Afzal. AI-Powered Personalization and Online Purchase Intention: A Moderated Mediation Analysis of Trust and Ease of Use. JMSRR [Internet]. 2025 Dec. 10 [cited 2025 Dec. 15];4(4):1492-518. Available from: https://jmsrr.com/index.php/Journal/article/view/276