1.
Saqib Shahzad, Ghayyur Qadir, Shah Hussain Awan. Employer Value Proposition (EVP) in the Era of Social Commerce and UGC: A Marketing–HRM Lens. JMSRR [Internet]. 2025 Sep. 30 [cited 2025 Oct. 3];4(2):391-406. Available from: https://jmsrr.com/index.php/Journal/article/view/169