Dr. Zaighum Abbas, Dr. Muhammad Mahmood Shah Khan, and Dr.Wasif Anis. “INFLUENCER MARKETING IN THE PLATFORM ECONOMY: EFFECTS ON CONSUMER TRUST AND PURCHASE DECISIONS ”. Journal of Management Science Research Review 5, no. 1 (March 29, 2026): 187–201. Accessed October 31, 2026. https://jmsrr.com/index.php/Journal/article/view/776.