Shuja Uddin, Dr. Muhammad Mujtaba, and Saifullah Shakir. “THE IMPACT OF NEUROMARKETING STIMULI ON CONSUMER PURCHASE DECISIONS: THE MEDIATING ROLE OF EMOTIONAL RESPONSE”. Journal of Management Science Research Review 5, no. 1 (March 30, 2026): 3071–3088. Accessed July 14, 2026. https://jmsrr.com/index.php/Journal/article/view/720.