Muhammad Kashif, Adil Hassan, Muhammad Essa Khan, Luqman Said, and Abdul Musawir. “ARTIFICIAL INTELLIGENCE IN ENHANCING TRAVEL ASSISTANCE AND CUSTOMER EXPERIENCE: INSIGHTS FROM THE TOURISM INDUSTRY IN NORTHERN PAKISTAN”. Journal of Management Science Research Review 4, no. 4 (November 9, 2025): 731–760. Accessed November 18, 2025. https://jmsrr.com/index.php/Journal/article/view/221.