IQRA RASHEED, et al. “The Impact of Marketing Mix on Brand Equity in Pharmaceuticals: The Mediating Role of Perceived Quality: Https: doi.org 10.5281 Zenodo.17577050”. Journal of Management Science Research Review, vol. 4, no. 4, Nov. 2025, pp. 718-30, https://jmsrr.com/index.php/Journal/article/view/214.