[1]
Raja Nabeel Sajid, Waqar Awan, Mazhar Hussain, Nosheen Khan, and Asad Javed, “NEUROBRANDING FOR SUSTAINABILITY: MEASURING THE INFLUENCE OF GREEN MARKETING CLAIMS ON CONSUMER DECISION-MAKING”, JMSRR, vol. 4, no. 3, pp. 1577–1597, Sep. 2025.