Hamza Saleem (2026) “AI-Chatbot Service Quality, User Trust, User Experience, and Electronic Word-of-Mouth as Drivers of Brand Loyalty: Evidence from Pakistan’s Domestic Tourism Industry”, Journal of Management Science Research Review, 5(2), pp. 1454–1472. Available at: https://jmsrr.com/index.php/Journal/article/view/645 (Accessed: 8 June 2026).