Yasir Altaf, Shumaila Muratab Hussain and Tahira Nisar (2026) “The Impact of Frontline Employees’ Organizational Citizenship Behavior on Customer Loyalty: The Roles of Perceived Service Quality and Customer Trust”, Journal of Management Science Research Review, 5(1), pp. 1557–1577. Available at: https://jmsrr.com/index.php/Journal/article/view/392 (Accessed: 4 March 2026).