shaikh Muhammad fakhre alam siddiqui, Afnan Yahya and Muhammad Hashir Rehan shaikh (2026) “Strengthening Sustainable Sales Performance through Digital Sales Capability and Adaptive Selling Behavior: Evidence from Pakistan’s Textile Export Industry under Market Uncertainty”, Journal of Management Science Research Review, 5(1), pp. 453–473. Available at: https://jmsrr.com/index.php/Journal/article/view/349 (Accessed: 7 February 2026).