Ammar Bin Abid, Ihtisham Khan, Rabiatha Gulzar, and sayyam Alam. 2025. “DIGITAL PERSUASION: MEDIATING EFFECT OF CONTENT QUALITY IN INFLUENCER MARKETING”. Journal of Management Science Research Review 4 (3):195-226. https://jmsrr.com/index.php/Journal/article/view/59.