Tariq Mehmood Dar, Shakeel Adnan*, Dr. Amer Rajput, and Abdul Rehman Saeed. 2025. “THE RISE OF VIRTUAL INFLUENCERS: ASSESSING CONSUMER TRUST AND BRAND ENGAGEMENT IN THE AGE OF AI MARKETING”. Journal of Management Science Research Review 4 (4):1744-62. https://jmsrr.com/index.php/Journal/article/view/295.