JUNAID BABAR; FAROOQ IHSAN; ASAD JAVED. Generative AI Use and Employee Creativity in Banking: A Conservation of Resources Perspective on the Moderating Role of AI Literacy. Journal of Management Science Research Review, [S. l.], v. 5, n. 1, p. 1155–1167, 2026. Disponível em: https://jmsrr.com/index.php/Journal/article/view/782. Acesso em: 29 sep. 2026.