ASFANDYAR KHAN; AWAIS KHAN; MUHAMMAD JEHANGIR; MAJID KHAN. Explainable Machine Learning for Predicting Online Purchase Intention: A Decision-Support Framework for Digital Marketing. Journal of Management Science Research Review, [S. l.], v. 4, n. 3, p. 1458–1470, 2025. Disponível em: https://jmsrr.com/index.php/Journal/article/view/773. Acesso em: 29 sep. 2026.