SHUJA UDDIN; DR. MUHAMMAD MUJTABA; SAIFULLAH SHAKIR. THE IMPACT OF NEUROMARKETING STIMULI ON CONSUMER PURCHASE DECISIONS: THE MEDIATING ROLE OF EMOTIONAL RESPONSE. Journal of Management Science Research Review, [S. l.], v. 5, n. 1, p. 3071–3088, 2026. Disponível em: https://jmsrr.com/index.php/Journal/article/view/720. Acesso em: 14 jul. 2026.