*SAHIBZADA JUNAID ANJUM; DR. MUHAMMAD KASHIF; MUHAMMAD ILYAS; ADIL HASSAN; SIKANDAR USMAN; MUHAMMAD ESSA KHAN; LUQMAN SAID. THE DISCLOSURE DILEMMA: HOW SPONSORSHIP DISCLOSURE AND NON-DISCLOSURE BY CELEBRITIES AND SOCIAL MEDIA INFLUENCERS SHAPE CONSUMER PURCHASE INTENTION AND BRAND ATTITUDE. Journal of Management Science Research Review, [S. l.], v. 5, n. 2, p. 3090–3106, 2026. Disponível em: https://jmsrr.com/index.php/Journal/article/view/700. Acesso em: 30 jun. 2026.