AR. M. NASIR CHAUDHRY; DR. HINA SALEEM*; ABDUL HAYE LUCMAN; KANEEZ ZAINAB. FROM ATMOSPHERE TO ACTION: HOW RETAIL DESIGN SHAPES CONSUMER BEHAVIOUR AND PURCHASE DECISIONS. Journal of Management Science Research Review, [S. l.], v. 5, n. 1, p. 2811–2828, 2026. Disponível em: https://jmsrr.com/index.php/Journal/article/view/660. Acesso em: 22 jun. 2026.