ASMA MUSHTAQ*; NIBRAS HUSSAIN; MUHAMMAD QASIF; AQEEL LATIF. IMPACT OF SENSORY MARKETING AND BRAND EXPERIENCE ON PERCEIVED BRAND PRESTIGE AND ITS IMPACT ON BRAND LOYALTY IN LUXURY RETAIL: THE ROLE OF CONSUMER PERSONALITY TRAITS. Journal of Management Science Research Review, [S. l.], v. 4, n. 3, p. 186–223, 2025. Disponível em: https://jmsrr.com/index.php/Journal/article/view/65. Acesso em: 27 jul. 2025.