NADEEM UL HAQ; MINHAJ UD DIN; AJMAL KHAN. Impact of Experiential Marketing on Consumer Brand Loyalty: The Mediating Role of Functional Value. Journal of Management Science Research Review, [S. l.], v. 5, n. 1, p. 2603–2619, 2026. Disponível em: https://jmsrr.com/index.php/Journal/article/view/514. Acesso em: 23 apr. 2026.