SAMINA GUL; BEHRAM ZULFIQAR; FARAH KHAN; NASIRA JABEEN; GHULAM FAREED. IMPACT OF AI-POWERED CHATBOTS ON CUSTOMER RETENTION: MODERATING ROLE OF SERVICE QUALITY PERCEPTION . Journal of Management Science Research Review, [S. l.], v. 4, n. 1, p. 100–117, 2025. Disponível em: https://jmsrr.com/index.php/Journal/article/view/43. Acesso em: 4 oct. 2025.