ABDUR REHMAN; ABDUL MATEEN; AKHTER HUSSAIN; FAIZA TAJUDDIN. The Pathway of Influence: How Digital Marketing Enhances Brand Equity Through Brand Awareness. Journal of Management Science Research Review, [S. l.], v. 5, n. 1, p. 1497–1517, 2026. Disponível em: https://jmsrr.com/index.php/Journal/article/view/420. Acesso em: 3 mar. 2026.