MUHAMMAD SALEH SHAH; SHAFIQ-UR-REHMAN MASSAN; NASIR GHANI; AMEER HAMZA KHAN; WAQAR AKHTAR. Trust, Empathy, and Cultural Relevance in AI Chatbots: Insights from Pakistani E- Commerce Consumers. Journal of Management Science Research Review, [S. l.], v. 5, n. 1, p. 1139–1154, 2026. Disponível em: https://jmsrr.com/index.php/Journal/article/view/397. Acesso em: 20 feb. 2026.