YASIR ALTAF; SHUMAILA MURATAB HUSSAIN; TAHIRA NISAR. The Impact of Frontline Employees’ Organizational Citizenship Behavior on Customer Loyalty: The Roles of Perceived Service Quality and Customer Trust. Journal of Management Science Research Review, [S. l.], v. 5, n. 1, p. 1557–1577, 2026. Disponível em: https://jmsrr.com/index.php/Journal/article/view/392. Acesso em: 4 mar. 2026.