SYEDA DURE AFSHAN ALI; REHAN MUZAMIL BUTT; SAIMA SARDAR KHAN. EFFECTS OF ANTHROPOMORPHISM IN CHATBOTS ON CUSTOMER ENGAGEMENT . Journal of Management Science Research Review, [S. l.], v. 4, n. 1, p. 28–63, 2025. Disponível em: https://jmsrr.com/index.php/Journal/article/view/39. Acesso em: 4 oct. 2025.