IMRAN KHAN; SAJID HUSSAIN; MUHAMMAD IMAD-UD-DIN AKBAR. Effective Complaint Handling Systems, Customer Loyalty, and Sustainable Financial Performance in Pakistani Banks: A Marketing and Accounting Perspective Using PLS-SM. Journal of Management Science Research Review, [S. l.], v. 4, n. 5, p. 67–83, 2025. Disponível em: https://jmsrr.com/index.php/Journal/article/view/327. Acesso em: 1 feb. 2026.