TARIQ MEHMOOD DAR; SHAKEEL ADNAN*; DR. AMER RAJPUT; ABDUL REHMAN SAEED. THE RISE OF VIRTUAL INFLUENCERS: ASSESSING CONSUMER TRUST AND BRAND ENGAGEMENT IN THE AGE OF AI MARKETING. Journal of Management Science Research Review, [S. l.], v. 4, n. 4, p. 1744–1762, 2025. Disponível em: https://jmsrr.com/index.php/Journal/article/view/295. Acesso em: 1 feb. 2026.