ABDUL RAZZAQ; MARYAM KHALID KHAN; KIRAN AFZAL. AI-Powered Personalization and Online Purchase Intention: A Moderated Mediation Analysis of Trust and Ease of Use. Journal of Management Science Research Review, [S. l.], v. 4, n. 4, p. 1492–1518, 2025. Disponível em: https://jmsrr.com/index.php/Journal/article/view/276. Acesso em: 15 dec. 2025.