IQRA RASHEED; NADIA NOOR; RABIA ALTAF. The Impact of Marketing Mix on Brand Equity in Pharmaceuticals: The Mediating Role of Perceived Quality: https://doi.org/10.5281/zenodo.17577050. Journal of Management Science Research Review, [S. l.], v. 4, n. 4, p. 718–730, 2025. Disponível em: https://jmsrr.com/index.php/Journal/article/view/214. Acesso em: 18 nov. 2025.