FARAH ARZU; MUHAMMAD SOHAIL SATTAR; SHABANA SULTAN; DR. KASHIF ABRAR; ZAHID HUSSAIN KHUHARO. ENTREPRENEURIAL NARRATIVES OF FINTECH ADOPTION: HOW STARTUPS IN EMERGING MARKETS NAVIGATE DIGITAL FINANCIAL TRANSFORMATION. Journal of Management Science Research Review, [S. l.], v. 4, n. 4, p. 473–504, 2025. Disponível em: https://jmsrr.com/index.php/Journal/article/view/200. Acesso em: 18 nov. 2025.