Tariq Mehmood Dar, Shakeel Adnan*, Dr. Amer Rajput, & Abdul Rehman Saeed. (2025). THE RISE OF VIRTUAL INFLUENCERS: ASSESSING CONSUMER TRUST AND BRAND ENGAGEMENT IN THE AGE OF AI MARKETING. Journal of Management Science Research Review, 4(4), 1744–1762. Retrieved from https://jmsrr.com/index.php/Journal/article/view/295