(1)
*Sahibzada Junaid Anjum; Dr. Muhammad Kashif; Muhammad Ilyas; Adil Hassan; Sikandar Usman; Muhammad Essa Khan; Luqman Said. THE DISCLOSURE DILEMMA: HOW SPONSORSHIP DISCLOSURE AND NON-DISCLOSURE BY CELEBRITIES AND SOCIAL MEDIA INFLUENCERS SHAPE CONSUMER PURCHASE INTENTION AND BRAND ATTITUDE. JMSRR 2026, 5, 3090-3106.